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The challenge was to create a bold, memorable, and high-impact visual identity for DIL BEAT that cuts through the noise of conventional poster design. The core objective was to visually embody the dynamic clash of rhythm and chaos while maintaining readability and brand recognition. The initial sketches focused on exploring a limited, earth-toned color palette and aggressive cropping to force a powerful, reductive solution.
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The goal was to develop a vibrant and engaging editorial layout for a contemporary fashion and trend magazine. The core challenge was integrating multiple content formats—from high-fashion photography to dense trend lists and editorial copy—while maintaining a cohesive, energetic, and distinctly modern aesthetic. The design needed to move away from traditional, static layouts to reflect the fast-paced, digitally native nature of the "Top 10 Girl Trends" topic, demanding a high-impact use of color and typography to establish a strong visual identity.
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Sky Bookstore needed a modern and intuitive e-commerce platform to transition its physical collection into a robust online offering. The primary design challenge was to create a digital experience that could balance the vastness of a non-fiction inventory with a clean, easy-to-navigate interface. The site had to appeal to both casual browsers and serious readers, requiring a design that felt authoritative, trustworthy, and reflected the curated experience of a local bookstore, rather than a large, impersonal retailer.
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The client, Maggi, required a full-scale, integrated campaign concept designed to reinvigorate the brand's emotional connection with its core family demographic. The challenge was to create a cohesive message—"The Hug of Mummy"—that could be successfully translated across highly diverse media formats, including print magazine ads, high-impact outdoor billboards, and digital banners. The campaign needed to establish Maggi not just as a quick meal, but as an essential, comforting partner during everyday moments like studying.
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